Brand kit
See also: Style guide · Website manual
MCCHR logo set, colour palette, and typography are essential parts of our visual identity. They help in maximising recognition, trust, and emotional connection with the target audience by consistently conveying the essence of the organisation. Using the MCCHR brand assets effectively unlocks opportunities to better communicate the organisation’s core message not just visually but also viscerally and cognitively.
For assistance with brand assets, email comms@mcchr.org.
Logo set
The MCCHR logo is based on a roof-shaped symbol that represents the idea of all Malaysians coming together as a movement championing human rights and democracy for all. The roof design takes the form of the Chinese word for ‘human’, 人 (rén). This symbol embodies the principle that “all human beings are born free and equal in dignity and rights”.
The logo essentialises this iconic element within a fluid triform that represents the three integral concepts of human rights: universality, inalienability, and indivisibility. The brand identity celebrates MCCHR’s contribution to human rights progress in Malaysia through civic education, strategic litigation, and law reform for over a decade.
Full colour
Expanded logotype
Download (ZIP)
Expanded logotype in Malay
Download (ZIP)
Adaptive triform background
Download (ZIP)
Single colour
Standard logotype (dark)
Download (ZIP)
Stacked logotype (dark)
Download (ZIP)
Triform mark (dark)
Download (ZIP)
Expanded logotype (dark)
Download (ZIP)
Expanded logotype in Malay (dark)
Download (ZIP)
Standard logotype (light)
Download (ZIP)
Stacked logotype (light)
Download (ZIP)
Triform mark (light)
Download (ZIP)
Expanded logotype (light)
Download (ZIP)
Expanded logotype in Malay (light)
Download (ZIP)
Legacy logo set
The legacy MCCHR logo may still be used in appropriate contexts, especially in materials produced before the brand update in October 2024.
Legacy logotype
Legacy logotype (dark)
Legacy logotype (light)
Campaign logotype
(vibrant)
Campaign logotype
(monochrome)
Campaign logotype
(dull)
Legacy logo set
Download (ZIP)
Colour palette
Use RGB (red, green, and blue) for digital content such as websites, social media, and presentations, as this format is optimised for screens. CMYK (cyan, magenta, yellow, and key/black) should be used for printed materials, as it ensures colour accuracy in physical outputs. Always check the colour format before finalising your design to ensure the best results for both digital and print media.
Indivisible yellow
#FBD603
RGB(251, 214, 3)
CMYK(2, 13, 100, 0)
Inalienable red
#E42330
RGB(228, 35, 48)
CMYK(4, 99, 89, 0)
Universal black
#121212
RGB(18, 18, 18)
CMYK(73, 67, 66, 82)
Action orange
#FF8C42
RGB(246, 139, 70)
CMYK(0, 55, 80, 0)
Typography
Noto Serif Condensed is a versatile serif font that adds a formal, professional tone to our longer texts, such as reports and publications. It is designed for readability across a range of languages and character sets, making it ideal for our diverse content.
PT Sans Pro Condensed, a clean and modern sans-serif font, is used for headings, subheadings, and shorter text blocks. Its condensed style allows us to fit more text without sacrificing legibility, making it a practical choice for both digital and print materials.
These typefaces are available as fully licensed fonts via MCCHR’s Adobe account. Use Adobe Fonts (formerly Typekit) on websites and supported apps in the Creative Cloud and Microsoft Office suites. You may need to sign in to Adobe and activate it on your computer first. If this option is not available, you may use other variants of Noto Serif and PT Sans, for example:
Noto Serif Condensed
fonts.adobe.com/fonts/noto-serif
Download via github.com
Regular · Italic · Bold · Bold Italic
© Paratype
PT Sans Pro Condensed
fonts.adobe.com/fonts/pt-sans-pro
Other resources
The essence of a human rights organisation: MCCHR brand update, October 2024
drive.google.com/file/d/1z4Iyiol9pGJ_LuOylzauQJPlsk7getZq/view
Canva brand template: MCCHR name card (with spot UV) – 90mm × 54mm
canva.com/brand/brand-templates/DAGTYyaMSJA
Canva brand template: MCCHR bunting – 60cm × 180cm
canva.com/brand/brand-templates/DAGTblmJToo
Canva brand template: MCCHR digital banner – 4:1
https://www.canva.com/brand/brand-templates/DAGTcvwQfHY
Canva brand template: MCCHR social media frames – 1:1
https://www.canva.com/brand/brand-templates/DAGToal_xhc
Google Slides template: MCCHR presentation – 4:3
docs.google.com/presentation/d/1Xkzf3AYpH_5K7v5I_Y_RXoFsSeKnUIwfM67Di-4HS20/copy
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