Brand kit
See also: Style guide · Website manual
MCCHR logo set, colour palette, and typography are essential parts of our visual identity. They help in maximising recognition, trust, and emotional connection with the target audience by consistently conveying the essence of the organisation. Using the MCCHR brand assets effectively unlocks opportunities to better communicate the organisation’s core message not just visually but also viscerally and cognitively.
For assistance with brand assets, email [email protected].
Logo set
The MCCHR logo is based on a roof-shaped symbol that represents the idea of all Malaysians coming together as a movement championing human rights and democracy for all. The roof design takes the form of the Chinese word for ‘human’, 人 (rén). This symbol embodies the principle that “all human beings are born free and equal in dignity and rights” (article 1 of UDHR).
The logo essentialises this iconic element within a fluid triform that represents the three integral concepts of human rights: universality, inalienability, and indivisibility. The brand identity celebrates MCCHR’s contribution to human rights progress in Malaysia through civic education, strategic litigation, and law & policy reform for more than a decade.
Full colour
Expanded logotype
Download (ZIP)
Expanded logotype in Malay
Download (ZIP)
Adaptive triform background
Download (ZIP)
Single colour
Standard logotype (dark)
Download (ZIP)
Stacked logotype (dark)
Download (ZIP)
Triform mark (dark)
Download (ZIP)
Expanded logotype (dark)
Download (ZIP)
Expanded logotype in Malay (dark)
Download (ZIP)
Standard logotype (light)
Download (ZIP)
Stacked logotype (light)
Download (ZIP)
Triform mark (light)
Download (ZIP)
Expanded logotype (light)
Download (ZIP)
Expanded logotype in Malay (light)
Download (ZIP)
Brand extensions
Youth Advocacy Academy
Download (ZIP)
Akademi Advokasi Belia
Download (ZIP)
Strategic Litigation Training
Download (ZIP)
Sekolah Aktivisme
Download (ZIP)
Legacy logo set
You may use legacy MCCHR logo and the campaign logo for UndiMsia! in appropriate contexts, especially in materials produced before the brand update in October 2024.
Legacy logotype
Legacy logotype (dark)
Legacy logotype (light)
Campaign logotype
(vibrant)
Campaign logotype
(monochrome)
Campaign logotype
(dull)
Legacy logo set
Download (ZIP)
Treatments
Negative space
Standard, stacked, expanded, and extended logotypes should always be enclosed by a negative space (or also known as white space). As a rule of thumb, this negative space should be at least one tenth the height and the width of the triform mark.
Correct treatment with negative space
Incorrect treatment without negative space
Background colour
If the colour of the background is similar to any of the colours in the logo, use the single colour logo and set it to a contrasting colour. This makes all parts of the logo stand out rather than blend into the background.
Correct treatment on a yellow background
Incorrect treatment on a yellow background
Colour palette
Indivisible yellow
#FBD603
Indivisible yellow
#FBD603
RGB(251, 214, 3)
CMYK(2, 13, 100, 0)
Inalienable red
#E42330
Inalienable red
#E42330
RGB(228, 35, 48)
CMYK(4, 99, 89, 0)
Universal black
#121212
Universal black
#121212
RGB(18, 18, 18)
CMYK(73, 67, 66, 82)
Action orange
#FF8C42
Action orange
#FF8C42
RGB(246, 139, 70)
CMYK(0, 55, 80, 0)
Use RGB (red, green, and blue) for digital content such as websites, social media, and slide presentations, as this format is optimised for screens. CMYK (cyan, magenta, yellow, and key/black) should be used for printed materials, as it ensures colour accuracy in physical outputs. Always check the colour format before finalising your design to ensure the best results for both digital and print media.
Secondary colours
These secondary colours complement the MCCHR colour palette and are useful when you need options to introduce more colours in your communications. You may use any combination of these colours in your visuals or graphics. Avoid using too many colours in a piece of content as it may get distracting. Use these colours to accentuate certain elements of your visuals or graphics.
Serve blue
#2B7BBF
Serve blue
#2B7BBF
Free teal
#37A987
Free teal
#37A987
Enjoy purple
#8B44AC
Enjoy purple
#8B44AC
Embrace orange
#E42330
Embrace orange
#FF7C3F
Build navy
#1E4B5F
Build navy
#1E4B5F
Think green
#629E6F
Think green
#629E6F
Typography
Noto Serif Condensed
fonts.adobe.com/fonts/noto-serif
Download via github.com
Regular · Italic · Bold · Bold Italic
© Paratype
PT Sans Pro Condensed
fonts.adobe.com/fonts/pt-sans-pro
Noto Serif Condensed is a versatile serif font that adds a formal, professional tone to longer texts, such as reports and publications. It is designed for readability across a range of languages and character sets, making it ideal for our diverse content.
PT Sans Pro Condensed, a clean and modern sans-serif font, is used for headings, subheadings, and shorter text blocks. Its condensed style allows more text to fit without sacrificing legibility, making it a practical choice for both digital and print materials.
These typefaces are available as fully licensed fonts via MCCHR’s Adobe account. Use Adobe Fonts (formerly Typekit) on websites and supported apps in the Creative Cloud and Microsoft Office suites. You may need to sign in to Adobe and activate it on your computer first. If this option is not available, you may use other variants of Noto Serif and PT Sans, for example:
Other resources
The essence of a human rights organisation: MCCHR brand update, October 2024
drive.google.com/file/d/1z4Iyiol9pGJ_LuOylzauQJPlsk7getZq/view
Canva brand template: MCCHR name card (with spot UV) – 90mm × 54mm
canva.com/brand/brand-templates/DAGTYyaMSJA
Canva brand template: MCCHR bunting – 60cm × 180cm
canva.com/brand/brand-templates/DAGTblmJToo
Canva brand template: MCCHR digital banner – 4:1
https://www.canva.com/brand/brand-templates/DAGTcvwQfHY
Canva brand template: MCCHR social media frames – 1:1
https://www.canva.com/brand/brand-templates/DAGToal_xhc
Google Docs template: MCCHR letterhead (type A) – A4
https://docs.google.com/document/d/10eJk8k-gaI9_emrquKblNb23cJ0IvLnzAIt1zYe3k0Q/copy
Google Docs template: MCCHR letterhead (type B) – A4
https://docs.google.com/document/d/1hsHMnLbO8m32OPYGdgJKKG_KM3vZWxb6OVCYxsorD4Q/copy
Google Slides template: MCCHR presentation – 4:3
docs.google.com/presentation/d/1Xkzf3AYpH_5K7v5I_Y_RXoFsSeKnUIwfM67Di-4HS20/copy
Bulletin
Subscribe to our email newsletter to receive the latest news and updates from the MCCHR team directly in your inbox.
for Constitutionalism
and Human Rights